Why Work With a Google Partner?
Digital Marketing
Jan 12 2024
Working with a Google Partner or Google Premier Partner gives your company an edge over the competition. At Adtaxi, we’re proud that in 2023, we have achieved our 9th year of being a Google Premier Partner, meaning that we have the knowledge and expertise to help your campaign excel. Here’s a closer look at what this means for your brand when you partner with us.
What Is a Google Partner?
Google Partners are advertising agencies and other third-party entities that have shown their expertise in Google Ads through successful Google Ads performance and campaign management. Partners will have passed Google Ads’ product certification exams and shown they can adjust to changes as they occur. They can be certified in different kinds of advertising, such as mobile, search, display advertising, and shopping.
The Differences Between Google Partners and Google Premier Partners
Google Partners receive a Google Partner badge and work closely with Google while forming a strategic partnership. There are specific requirements to meet before earning this designation:
Reaching and maintaining an optimization score of at least 70% on the agency’s Google Partners manager account.
Maintaining at least a $10,000 spend (per 90 days) across all managed accounts.
Getting at least 50% of account strategists certified in Google Ads products and solutions.
Google Premier Partners are set apart from Google Partners because they make up the companies in the top 3% of participating partners per calendar year. This is an exclusive tier that has its own specific requirements:
Reaching and maintaining an optimization score of at least 70% on the agency’s Google Partners manager account.
Maintaining at least a $10,000 spend (per 90 days) across all managed accounts.
Getting at least 50% of account strategists certified in Google Ads products and solutions.
Measuring year-over-year ad spend growth among Google Ad clients.
Acquiring new clients and showing year-over-year ad spend growth.
Demonstrating investments in diverse products beyond Search, which is measured as the percentage of non-Search spend in Shopping, Apps, YouTube, Display & Video 360.
Annual ad spend measurements in Google Ads and/or Google Marketing Platform.
You can find all the specific requirements for Google Premier Partners on the program’s official page.
The Benefits of Working With a Google Partner
As a business or brand, there are several reasons you may want to consider working with a Google Partner.
Google Partners (and particularly Premier Partners) have shown that they have the experience and knowledge needed to help brands successfully run their online marketing campaigns. Google Premier Partners are up-to-date on all the latest changes and trends and help their clients stay current with changes as well.
Additionally, Google Partners may be invited to new beta-testing opportunities that can help them get a competitive advantage over non-partner agencies. Google Premier Partners receive exclusive access to:
Beta programs
Product updates
Google support
Industry research
Training sessions
Workshops
Google Partner and Premier Partner certifications also offer reassurance that these qualifying agencies actually work the way they claim to. Reaching the Premier Partner status isn’t easy, but earning this label proves that the agency is consistently practicing and working with methods that help them stay ahead of the competition.
Working with a Google Premier Partner also means they have access to a dedicated team at Google if something goes wrong, like if your campaign is attacked by malware. Faster response times and a direct connection with Google means that your brand is taken care of the moment something goes differently than expected.
Adtaxi’s Google Premier Partner status means we have the demonstrated experience and knowledge to help brands successfully run online marketing campaigns. It also means we are up-to-date with the latest changes and trends in the world of online advertising. This is important because it means your brand is also staying current and ahead of the game. Continuously adapting to changes and advancements in the market, we keep your brand at the forefront.
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