Connected TV Advertising That Drives Real Results
Adtaxi helps you harness the power of streaming and CTV to tell your story, reach the right audiences, and measure what matters — from online actions to offline sales.
Unlocking the Power of CTV
With more audiences cutting the cord and shifting to streaming, Connected TV has become essential for brand growth. Adtaxi helps you maximize this opportunity by combining broad reach with precise targeting and measurable outcomes.
Reach streaming-first audiences
Connect with millions of cord-cutters and cord-nevers who can’t be reached through traditional TV.
Target with precision
Use advanced data and cross-device targeting to engage the right viewers at the right time.
Drive full-funnel impact
Leverage CTV as an awareness driver that fuels consideration and accelerates conversions across other channels.
Adtaxi's Streaming Video Solutions
Adtaxi’s “video everywhere” approach ensures your campaigns connect with audiences at every stage of their journey.
Connected TV
Deliver your brand message alongside premium streaming content in the living room.
OTT & Cross-Device Video
Keep your brand top-of-mind on every screen your audience uses.
YouTube TV
Reach engaged viewers streaming live TV and on-demand content through YouTube’s premium platform.
Full-Episode Player
Capture attention in long-form, immersive programming where audiences are highly engaged.
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Measurable Impact from Start to Finish
Adtaxi ensures your investment in streaming delivers more than impressions. With access to one of the most comprehensive premium inventories, combined with advanced targeting and optimization, we help advertisers achieve greater efficiency and accountability.
Premium, first-to-market inventory
Through our partnership with The Trade Desk, Adtaxi offers early access to high-quality streaming placements that put your brand alongside the best content.
Eliminate wasted spend
Unlike traditional broadcast buys, streaming allows precise targeting by audience, geography, and behavior — so every dollar works harder.
Advanced attribution
Deduplicated cross-device and offline measurement connects streaming exposure to online actions, store visits, and purchases.
Optimization that drives results
Predictive bidding, frequency management, and segment analysis maximize efficiency while improving performance over time.
What Our Clients Say
Connected TV FAQs
What Is Connected TV Advertising?
Connected TV refers to TV devices with the ability to stream digital content, either through smart TVs or with add-ons like the Fire Stick, Roku or Google’s Chromecast. CTV advertising most commonly applies to the largest screen in the room. These ads function as programmatic advertising with the benefit of reaching a widening range of audiences through precise digital targeting and the ability to trace these efforts to positive business outcomes.
Whereas television used to be a blunt tool on which advertisers could spend in hopes of seeing a general sales lift, marketers can now harness the power of digital targeting and offline measurement to drive key business objectives — targeting has advanced to the point where a business can serve a user an ad for a new car, then proceed to track foot traffic on the car lot by that user.
Why Connected TV Advertising
Connected TV (CTV) advertising and its ability to reach the right audiences with a high level of engagement have made it one of the fastest-growing digital advertising channels. Cord cutting has opened up a more significant opportunity for connected TV device ownership, an increasingly powerful digital advertising option. CTV allows brands to leverage connected TV device owners' time by delivering tailored ad experiences.
When used well, connected TVs can deliver impressive video completion rates and cost-effectiveness for brands. With connected TV advertising, you can leverage the benefits of digital ad targeting to reach your desired audience segments more precisely than with traditional broadcast or cable networks. Platforms like Hulu, YouTube TV, and Amazon, connected to the Internet via connected TV devices, enable CTV advertising to reach targeted viewers at scale.
Besides expanding your brand's reach, our related TV services can help you deliver compelling video ads to connected TV viewers while engaged in the content, which can help drive an increase in response rates and return on investment. We work with clients to craft connected TV ad campaigns that deliver the right message to the right people at the right time.
What’s the Difference Between OTT and CTV?
Over the top (OTT) refers to video content delivered directly to a device via the internet, though this can include content viewed on Smart TVs or with TV add-ons. OTT ties to the content viewed rather than the device. Channels like Netflix, Hulu, Disney+, and Apple TV are considered OTT providers. Most of this content is viewed via CTV.
CTV is technology that supports addressable TV advertising capabilities. It includes streaming content via gaming consoles, online streaming services, cable providers, and various networks. CTV is run programmatically delivering ads to a target audience by applying the advantages of algorithmic ad purchasing.
How Does Connected TV Advertising Work?
CTV advertising works by integrating the internet and web 2.0 features into new-generation TV sets. The technology looks at the connected TV as a hybrid TV or a fuse of computer tech and linear TV. The user interface bears a resemblance to the one on a smartphone in many ways. Connected TV is all about online interactive media, internet TV, and on-demand streaming media accessed via software applications or web widgets. Through CTV advertising, brands have the power to target their audience through ad-supported shows provided by top-tier networks.
Where Are Connected TV Ads Shown?
Connected TV ads are usually shown on various networks, apps, and devices, including Smart TVs, Chromecast, Apple TV, Fire TV Stick, Roku, and other OTT devices.
What Are the Advantages of Advertising on Connected TV?
Advertising on CTV allows you to get in front of the right audience at the right time. This is important because audiences are quickly becoming blind to ads by staying away from conventional advertising strategies. Connected TV is the only medium that can still reach audiences of various ages. CTV is allowing more people to cut their ties with the more restrictive contracts of cable companies.
CTV also allows you to stretch your advertising budget to the fullest. With conventional TV advertising, three to four commercials are usually strung together. This makes it hard for viewers to retain information. But with CTV advertising, there is typically one commercial that is shown far less frequently. This allows viewers to really pay attention to the ad and remember the brand and its core message.
Another benefit of CTV is that it helps create a well-rounded marketing strategy that people won’t get bored with. CTV advertising also helps brands reconnect with clients that had previously lost interest.
