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Adtaxi’s Digital Marketing Blog

Retargeting 101: The Basics of Consumer Capture

How do you reach the elusive online consumer, the person clicking around the web in search of product deals and specific services? In recent years, advertisers have developed innovative methods to capture consumer attention and…

Apple Safari Update Adds Ad-Tracking Limits: What Does This Mean for Marketers?

Web advertising industry groups were in an uproar when they learned Apple’s latest Safari browser update contained limitations on tracking from 1st and 3rd party cookies. In an effort to protect consumer privacy, Intelligent Tracking…

Google Analytics Tips to Improve Marketing Strategies

Google Analytics helps marketers identify the strength of their online marketing efforts. This indispensable tool is used worldwide by online marketers, corporate brands, marketing agencies, and high-profile bloggers to help them see if they are…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Leveraging Data to Create Valuable Interactions

  Keeping up with digital marketing trends can be a hassle. Just as marketers get the hang of a new social media platform or mobile marketing tactic, the game changes. To stay up-to-date with evolving…

Three Site Features That Drive Conversions

Every business wants a website that converts visitors into customers. But if your website isn’t impressive, your conversion rates won’t be either. To help brands drive conversions, here are three features every site should have:…

Using Google Analytics Tactics to Track Social Media Marketing Campaigns

  To thrive in this digital-dependent world, brands must have a strong social media presence. As much as 90 percent of brands are using at least two social media channels, and some industries, such as…

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