Google Analytics is the go-to tool to monitor customer behavior online. This free tool is used to track metrics on more than 27 million websites, but the power of the tool rests with the user….
Adtaxi’s Digital Marketing Blog
Effective digital marketing campaigns are built on data. Conversions, cost per click (CPC), traffic sources — with so many potential variables to analyze, it’s vital to identify the data that is most important to your…
Dirty data, or data filled with errors, leads to poor marketing decisions. It’s a pervasive problem that affects nearly every business. After all, data is the cornerstone of the modern information age we live in…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Google Ads is an advertising tool that lets you connect with customers at the right time, control costs, and boost campaign performance. Even if you have never used Ads for anything other than a keyword lookup,…
You’ve integrated Google Analytics and AdWords, and created a few conversion goals. Now what? Let your data do the work of evaluating ad performance by defining and monitoring conversion success. Defining Success With Google Analytics…
Optimizing a website for conversion starts with tracking conversions, and that’s where Google Analytics Goals comes into play. Goals helps to measure the important events users complete on your site (such as completing a purchase…
