Digital Digest
By: Andrew Ransom“Most ads I see are irrelevant to me.” “Ads aren’t very exciting.” As brand and agency advertisers, we are constantly hearing from users and our clients about poor ad experiences. Ads are being…
Two of the key measuring sticks for advertisers running online ad campaigns are click-through rates and view-through conversions. Of the two, view through conversions are more important to advertisers, yet both metrics are used interchangeably…
Global spending on digital ads is expected to overtake television in total ad spending this year. That’s a first for digital ads. So that means it’s reckoning time for many marketers to truly understand their…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Previous blog posts looked at Facebook Dynamic Retargeted Ads. Now, it’s time to cover the basics of making retargeted ads in Google Web Designer. You already know the benefits of retargeting consumers directly with dynamic…
In our continuing Retargeting series, we’ll focus below on Facebook Dynamic Retargeting Ads. Million of marketers, small to large, roll ads on Facebook’s successful advertising platform to help connect the right products with the right…
One of the crucial ingredients in a successful online campaign is accurate measurement of metrics and conversions. With multiple brands, and/or multiple campaigns, measuring a campaign’s metrics and conversions can be difficult. But the process…
