Digital Digest
Featured Articles
Web advertising industry groups were in an uproar when they learned Apple’s latest Safari browser update contained limitations on tracking from 1st and 3rd party cookies. In an effort to protect consumer privacy, Intelligent Tracking…
Google Analytics helps marketers identify the strength of their online marketing efforts. This indispensable tool is used worldwide by online marketers, corporate brands, marketing agencies, and high-profile bloggers to help them see if they are…
Keeping up with digital marketing trends can be a hassle. Just as marketers get the hang of a new social media platform or mobile marketing tactic, the game changes. To stay up-to-date with evolving…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Every business wants a website that converts visitors into customers. But if your website isn’t impressive, your conversion rates won’t be either. To help brands drive conversions, here are three features every site should have:…
To thrive in this digital-dependent world, brands must have a strong social media presence. As much as 90 percent of brands are using at least two social media channels, and some industries, such as…
If your digital ad campaign generates the same click-through rates as the average campaign, then more than 99 percent of people who see your ad won’t click on it. So what’s the point of advertising…