Using Google Tools To Understand Your Audience As digital advertisers, we are constantly trying to determine the optimal targeting for our SEM efforts. Understanding your customer personas, the profiles that represent your ideal customers, will…
Adtaxi’s Digital Marketing Blog
Customers expect personalization. A well-crafted email with a customer’s first name and a product suggestion related to a past purchase, for example, has become the norm. Research shows 98 percent of marketers believe personalization advances…
To succeed in today’s marketing world, personalization is crucial. Research shows 84 percent of customers say being treated like an individual and not a number is important to winning their business, according to Salesforce. To…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Google Analytics is the go-to tool to monitor customer behavior online. This free tool is used to track metrics on more than 27 million websites, but the power of the tool rests with the user….
Effective digital marketing campaigns are built on data. Conversions, cost per click (CPC), traffic sources — with so many potential variables to analyze, it’s vital to identify the data that is most important to your…
Dirty data, or data filled with errors, leads to poor marketing decisions. It’s a pervasive problem that affects nearly every business. After all, data is the cornerstone of the modern information age we live in…
