Digital Digest
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Key performance indicators (KPIs) are great ways to quantify and evaluate the success of your campaign. Where it can get tricky is choosing which indicator is more important than another, because of the many myths…
Today, 93% of U.S. adults own a computer or mobile device. And regardless of which one(s) they own, the vast majority of U.S. device owners (91%), access the Internet each month. But despite the high-level of…
Your team may create the best content in your category, but who’s measuring its effectiveness? It’s time to get started using analytics tools to assess your content marketing efforts. Find some of the best ones…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Consumers bounce from their work computers to their laptops to their smartphones without hesitation. One minute they’re reading work emails at their desktops and the next they’re doing a little online shopping with their phones…