Artificial intelligence, machine learning, and predictive modeling offer a clear path for digital marketers to deliver personalized service efficiently and with ever-increasing reliability. But they’re not the same thing. Here are the differences, and how…
Adtaxi’s Digital Marketing Blog
There’s been a recent trend among many brands of moving their advertising in house, as first reported by the Association of National Advertisers in 2013. Many companies cite faster turnarounds and lower costs as top…
Artificial intelligence (AI) is changing the way marketers see interactions with consumers. It’s becoming the way for products and processes to work smarter with more data and less human intervention. Put simply, AI is “intelligence”…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
We celebrate it every year on the first Monday in September — barbecues, last-minute vacations, and a farewell to summer are common themes among Americans celebrating Labor Day. At Adtaxi, we believe people matter just as…
When summer vacations end, work begins again. That means it’s time for digital marketers and online advertisers to decide which events to attend during the autumn digital marketing conference season. Digital marketing conferences hold fantastic…
There’s no denying it: Advertising is big business. By 2021, experts estimate that marketers will spend close to $119 billion on everything from display advertising to email marketing, according to Forrester. Digital marketing is particularly…
