Digital Digest
To kick off 2019, we’ve identified the top trends you can leverage to improve your marketing strategy, reach a growing audience and boost branding and sales. We cover the advancement of voice search, the increased…
To reach customers, a generic email, text, or Facebook ad won’t cut it. Today’s customers have high expectations. They expect personalized advertising that’s relevant to their lives, and they are willing to help make that…
Brand Perception Think of your favorite brands (besides your own, that is). How do you perceive them? What are your customer expectations when you think about them? What gives you a positive perception of them?…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Google Analytics is a gold mine for marketers — a very large gold mine that can provide vast amounts of data to analyze. Breaking down that data and applying it to data-driven marketing decisions can…
Digital marketing had a tumultuous time in 2018. Technology moved into new areas for growth over the past year that affected the way we shop, communicate, and live. From the growth in artificial intelligence and…
Artificial intelligence is now playing a greater role in capturing and developing relationships with consumers, and machine learning is one field of AI that has marketing potential to harness. To truly understand machine learning’s potential,…
