Digital Digest
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The imminent demise of third-party cookies has seriously impacted how online marketers and advertisers collect customer data to build personalized user experiences. Third-party cookies have been the industry standard in data collection for more than…
Online shopping has experienced some drastic changes over the past couple of years, and shoppers will still be facing some obstacles in 2021. To be successful this holiday season, companies will need to deliver a…
Black Friday has become synonymous with deep discounts for holiday shopping. While it originally was reserved for the Friday after Thanksgiving, many stores have gradually extended the sale to begin as early as Thanksgiving Day…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
It’s the holiday season, and as you may have noticed, it’s expected to be a big one for online retailers and shoppers eager to put last year’s pandemic curveball behind them. This fall marks a…
Retail competition can be fierce at any time of the year, but during the holidays it can get downright intense. The rise of ecommerce and social media shopping, along with reopened brick and mortar retail…
The COVID-19 pandemic propelled ecommerce to unprecedented heights: a whopping $861 billion was spent online by U.S. consumers in 2020. According to a recent forecast from eMarketer, that figure will grow to $933 billion by…