Digital Digest
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Technology is changing the way funeral homes market their services. To succeed, funeral homes must complement their traditional marketing tactics with more modern efforts such as mobile and social media marketing. Here’s a look at…
Recruitment marketers face challenges today that are similar to those faced by digital marketers. With nearly 9 of every 10 American adults on the internet, digital marketers have spent the last few years developing new…
Programmatic RTB is a viable channel at every level of the marketing funnel. It can go out into the wild and find new customers, it can reach users who are in the market for a…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Marketers have known for generations that consumers trust objective editorials more than advertisements, but a recent Time, Inc. study shows that today’s consumers also trust custom content they know is paid for by brands. Marketers…
If you’re in business, it’s tough to keep marketing buzzwords straight. Right now, “ZMOT” is a hot marketing topic. The Google-coined phrase means “zero moment of truth.” If you’re looking to expand your reach, ZMOT…
If you’re not tracking key performance indicators (KPIs) to determine where your digital marketing efforts are paying off (or aren’t), your campaigns are never going to improve. Without analyzing a campaign’s effectiveness, you’re essentially settling…