Digital Digest
The programmatic industry is at a crossroads. In 2020, privacy regulations such as the CCPA and limitations on third-party data surrounding cookies has left many marketers with questions about how to effectively utilize programmatic while…
You’re probably using programmatic in your marketing strategy but what you may not know is that it extends across a variety of platforms including video, Connected TV, and digital audio. Navigating which platforms are best…
Why aren’t our win rates higher?!” “We need to reach more users; try and get our win rates up!” As brand advertisers become more savvy in the world of programmatic advertising, with products ranging from…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Programmatic advertising automates spending and helps determine the types of ads that run and where they’re placed, which all gets done using cutting edge technology like artificial intelligence (AI). Sounds great, right? But there seems…
More than 80 percent of all digital display ads in the U.S. will be purchased this year through automated channels, according to eMarketer. One area that’s exploding with ad spending in this direction is on programmatic…
Our VP of sales and strategic accounts and the creator of Quantum, Brian Kroll was recently featured in a Total Retail Article focusing on retailer’s success using personalization. “As retailers scramble to keep up with…
