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Connected TV Is Expanding — Here’s How to Leverage It

Adults spend more than 10 hours and 45 minutes consuming media every day, with much of that screen time taking place on computers, mobile devices, and connected televisions. An estimated 70 million households have connected…

Programmatic And Politics – How RTB Can Boost Your November Strategy

By: Andrew Ransom As politics moves from TV and direct mail to targeted online messages, campaigns are struggling to find effective and competent partners to help them reach voters in the digital space. Because of…

Against the Current: Changing Trends in Consumer Streaming Habits

Remember when content was king? Well, what’s king now is streaming content. And it’s not just streamed films and television content either. There’s parallel growth in streaming live TV events and live sporting events. CBS…

Free Digital Marketing Campaign Audit

Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?

The Origins and Progression of Real-Time Bidding

If you’re not familiar with real-time bidding (RTB), which is a method of buying and selling digital advertising placements, here’s a quick rundown, including how it could help your business. What Is RTB? Much like…

User Behavior Prediction in Programmatic RTB Advertising

One of the biggest challenges in digital marketing is figuring out how to identify a potential customer online. Retargeting enables an advertiser to show ads to users who’ve been to their website already, but what…

The Future of Programmatic Real Time Bidding

While real time bidding has been widely adopted for over a decade, the concept of real time optimization has been slower to develop. But, there has been some recent and exciting progress. While the auctioning…

Kudos from our Clients

Our partnership with Adtaxi has been just that—a partnership. From the very first strategy session, Adtaxi sought to understand our unique position in the nonprofit world and went to great lengths to craft a digital marketing plan that felt natural for our organization. As a result of them spending time learning our organization, our audiences, and our goals, we have seen extraordinary results from our work together. I greatly appreciated how Adtaxi manages our partnership.

International Nonprofit Organization

Adtaxi has been a great agency extension and partner for our digital media advertising needs. The team is personable, responsive, effective, and have been an integral contributor in our client campaign successes.

Communications Agency

As an advertising coordinator for an NFL team, it is not uncommon to have many projects going on at once. Fortunately, we partner with Adtaxi for all our digital marketing efforts, and Adtaxi over delivers regardless of the specific goals of each project. The team has been great to deal with, they execute, they are flexible, and they never fail to deliver real results time after time.

NFL Team

I've been working with Adtaxi for 3 years, and I've seen excellent results on our digital marketing campaigns. The communication with them is A+ and always prompt when you want to make a campaign/ad change or set up a meeting. I speak with them weekly, and it's a phone call that I enjoy having during my very busy work day.

Dental Organization

My team at Adtaxi has never let me down. They are innovative and forward-thinking, and help my company maneuver through all the digital marketing avenues there are to create awareness and ultimately conversions to increase our bottom line.

Auto Parts Retailer

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