
Digital Digest
Featured Articles
Adults spend more than 10 hours and 45 minutes consuming media every day, with much of that screen time taking place on computers, mobile devices, and connected televisions. An estimated 70 million households have connected…
By: Andrew Ransom As politics moves from TV and direct mail to targeted online messages, campaigns are struggling to find effective and competent partners to help them reach voters in the digital space. Because of…
Remember when content was king? Well, what’s king now is streaming content. And it’s not just streamed films and television content either. There’s parallel growth in streaming live TV events and live sporting events. CBS…

Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
If you’re not familiar with real-time bidding (RTB), which is a method of buying and selling digital advertising placements, here’s a quick rundown, including how it could help your business. What Is RTB? Much like…
One of the biggest challenges in digital marketing is figuring out how to identify a potential customer online. Retargeting enables an advertiser to show ads to users who’ve been to their website already, but what…
While real time bidding has been widely adopted for over a decade, the concept of real time optimization has been slower to develop. But, there has been some recent and exciting progress. While the auctioning…
