If you’ve spent any time reading marketing headlines lately, you’ve probably seen a new statistic about connected TV (CTV) advertising nearly every day. Consider how CTV advertising blends premium, ad‑supported streaming with data‑driven delivery. It’s…
Adtaxi’s Digital Marketing Blog
As a consumer and media researcher, I’ve enjoyed a front-row seat to the dramatic shifts in how audiences watch TV and how brands connect with them. We all remember when families gathered around those big…
When creating a new content channel or working to boost your presence across multiple channels, a strong video marketing strategy is a great option. Video content can help build brand awareness by explaining your product…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Now is the time to think about the future of Connected TV (CTV). CTV thrived in 2023, and projections show it will continue to do so in 2024. As a result, it’s an excellent source…
Anyone who has invested in video marketing in the past few years knows that billions of people use YouTube on a regular basis — a number that is almost too big to even comprehend. But…
Connected television offers retailers a way to reach and engage with customers in minutes. But what makes this platform effective? How is it different from regular TV advertising? And is it right for your business?…
