Digital Digest
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What Is Programmatic Video Advertising and How Does It Work? One of the biggest trends to hit online advertising is programmatic video advertising. Also referred to as addressable television, this type of advertisement allows businesses…
Connected TV (CTV) is more than a flashy new brand awareness tool. Streaming services and their accompanying libraries of viewing options are continuing to expand, making TV more easily accessible via personal devices and the…
Thanks to evolving digital trends and consumer habits, brought about in part by the Covid-19 pandemic, people are increasingly abandoning linear TV and looking to alternative platforms for their video entertainment. While digital ad-supported subscription…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
The world changed in 2020 and so did consumer behaviors. As viewers have flocked to video platforms, traditional advertising approaches may be losing effectiveness. YouTube is commanding more attention from marketers in order to move…
Over 34.6 billion people visit YouTube every month, making it the second most popular website in the world. While the streaming giant has been growing for a number of years, YouTube saw significant growth among…
Cord-cutting and the shift to Connected TV (CTV) are on the rise with no end in sight. Many advertisers know it’s a necessity but with users unable to click on the ads due to the…