People don’t necessarily open TikTok looking to shop for products; they open it to relax, laugh, learn something new, or unwind. That difference matters when it comes to how marketers measure ad impact on the…
Adtaxi’s Digital Marketing Blog
Adtaxi’s 2025 Streaming TV Survey reveals that streaming is now the primary way 70% of U.S. adults consume television and video content. Smartphones have become the most popular screen, with nearly two-thirds of viewers using…
YouTube TV is more than just an alternative to cable. This growing platform is a great value-add for marketers who want to connect to high-earning households and unique audiences not interested in other streaming services….
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
If you’ve spent any time reading marketing headlines lately, you’ve probably seen a new statistic about connected TV (CTV) advertising nearly every day. Consider how CTV advertising blends premium, ad‑supported streaming with data‑driven delivery. It’s…
As a consumer and media researcher, I’ve enjoyed a front-row seat to the dramatic shifts in how audiences watch TV and how brands connect with them. We all remember when families gathered around those big…
When creating a new content channel or working to boost your presence across multiple channels, a strong video marketing strategy is a great option. Video content can help build brand awareness by explaining your product…
