Traditional network/cable/satellite TV viewing numbers are on the decline, with more consumers (especially younger ones) preferring to stream content on their devices and smart TVs. In a recent Nielsen survey, during this past October, the…
Adtaxi’s Digital Marketing Blog
As people “cut the cord” and abandon cable for streaming media services, a new cord is taking its place. Over-the-top (OTT) devices including Chromecast, Roku, smart TVs, Apple TV, gaming consoles (PS4), or streaming stick…
We live in a world of convenience at every turn. Information and entertainment is available on demand. Thanks to streaming video and Connected TV, you can view the content you want when it fits in…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
In recent years, mobile phone screens and desktop monitors have taken advertisers’ attention away from running campaigns on the family TV. With more people cutting the cable cord and relying on internet streaming for programming…
Introductions to traditional television changed history, and connected TV has the potential to change television’s history — especially when it comes to advertising. While it may still be finding its footing, there are plenty of…
Digital disrupts everything. And when it comes to advertising, the steady tidal wave of change affecting how we watch television has really shaken things up. In fact, by the year 2019, experts estimate cord cutters…
