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When Is It Time To Switch Budget From Search To CTV?

When Is It Time To Switch Budget From Search To CTV?

Search is one of the most efficient places to start your performance media strategy. It helps you capture users who are already looking for solutions and convert existing demand into results for your brand. Unfortunately,…

Connecting CTV Exposure to Online and Offline Conversions

Connecting CTV Exposure to Online and Offline Conversions

Unlike search or paid social, CTV doesn’t invite an immediate click; customer actions often come later on a phone, a laptop, or in a store, which makes CTV’s influence harder to see if you rely…

Proving CTV Performance — Without Last-Click Attribution

Proving CTV Performance — Without Last-Click Attribution

Last-click attribution is designed to give the highest value to the last trackable action before a customer converts. The problem with this arrangement is that it’s most common that a user would convert from retargeting…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

How To Use CTV To Lower Cost-Per-Lead Across Paid Search

How To Use CTV To Lower Cost-Per-Lead Across Paid Search

It’s possible to use connected TV advertising (CTV) to lower paid search cost-per-lead (CPL) by investing in it as a high-impact awareness tool. It can be used to improve branded search volume and to retarget…

How To Measure TikTok Performance Beyond Clicks

How To Measure TikTok Performance Beyond Clicks

People don’t necessarily open TikTok looking to shop for products; they open it to relax, laugh, learn something new, or unwind. That difference matters when it comes to how marketers measure ad impact on the…

Mastering Live Streaming: Strategies for Greater Impact

Mastering Live Streaming: Strategies for Greater Impact

Adtaxi’s 2025 Streaming TV Survey reveals that streaming is now the primary way 70% of U.S. adults consume television and video content. Smartphones have become the most popular screen, with nearly two-thirds of viewers using…

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