Digital Digest
Now is the time to think about the future of Connected TV (CTV). CTV thrived in 2023, and projections show it will continue to do so in 2024. As a result, it’s an excellent source…
Anyone who has invested in video marketing in the past few years knows that billions of people use YouTube on a regular basis — a number that is almost too big to even comprehend. But…
Connected television offers retailers a way to reach and engage with customers in minutes. But what makes this platform effective? How is it different from regular TV advertising? And is it right for your business?…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Video was once seen as an expensive strategy only used by large companies with deep marketing budgets. But now, everyone from professional videographers to smartphone users can create high-quality videos to be used in professional…
Video marketing is a vast landscape that includes everything from seconds-long TikTok content to 1-minute tutorials to hour-long webinars. But beyond video length and message intent, marketing professionals must also consider the value of creating…
Advertisers spend a lot of energy aiming to meet customers wherever they are — an increasingly difficult task in the era of carefully-guarded data. In-video contextual advertising proposes an elegant solution to this problem, serving pre-roll…
