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Adtaxi Digital Marketing Experts

Adtaxi’s Digital Marketing Blog

CTV vs. Linear TV: What Marketers Should Actually Compare

For decades, the gross rating point (GRP) was the primary benchmark for television success. It served as a baseline calculation of reach and frequency that allowed brands to establish a significant presence in the living…

Capturing CTV Driven Demand With Google Ads

Capturing CTV Driven Demand With Google Ads

Television has fundamentally transformed from a broadcast medium into a digital, performance-driven platform. While connected TV (CTV) is often categorized as a top-of-funnel awareness tool, its true power lies in its ability to trigger immediate,…

When Is It Time To Switch Budget From Search To CTV?

When Is It Time To Switch Budget From Search To CTV?

Search is one of the most efficient places to start your performance media strategy. It helps you capture users who are already looking for solutions and convert existing demand into results for your brand. Unfortunately,…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Connecting CTV Exposure to Online and Offline Conversions

Connecting CTV Exposure to Online and Offline Conversions

Unlike search or paid social, CTV doesn’t invite an immediate click; customer actions often come later on a phone, a laptop, or in a store, which makes CTV’s influence harder to see if you rely…

Proving CTV Performance — Without Last-Click Attribution

Proving CTV Performance — Without Last-Click Attribution

Last-click attribution is designed to give the highest value to the last trackable action before a customer converts. The problem with this arrangement is that it’s most common that a user would convert from retargeting…

How To Use CTV To Lower Cost-Per-Lead Across Paid Search

How To Use CTV To Lower Cost-Per-Lead Across Paid Search

It’s possible to use connected TV advertising (CTV) to lower paid search cost-per-lead (CPL) by investing in it as a high-impact awareness tool. It can be used to improve branded search volume and to retarget…

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