Search is one of the most efficient places to start your performance media strategy. It helps you capture users who are already looking for solutions and convert existing demand into results for your brand. Unfortunately,…
Adtaxi’s Digital Marketing Blog
Unlike search or paid social, CTV doesn’t invite an immediate click; customer actions often come later on a phone, a laptop, or in a store, which makes CTV’s influence harder to see if you rely…
Last-click attribution is designed to give the highest value to the last trackable action before a customer converts. The problem with this arrangement is that it’s most common that a user would convert from retargeting…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
It’s possible to use connected TV advertising (CTV) to lower paid search cost-per-lead (CPL) by investing in it as a high-impact awareness tool. It can be used to improve branded search volume and to retarget…
People don’t necessarily open TikTok looking to shop for products; they open it to relax, laugh, learn something new, or unwind. That difference matters when it comes to how marketers measure ad impact on the…
Adtaxi’s 2025 Streaming TV Survey reveals that streaming is now the primary way 70% of U.S. adults consume television and video content. Smartphones have become the most popular screen, with nearly two-thirds of viewers using…
