For decades, the gross rating point (GRP) was the primary benchmark for television success. It served as a baseline calculation of reach and frequency that allowed brands to establish a significant presence in the living…
Adtaxi’s Digital Marketing Blog
Television has fundamentally transformed from a broadcast medium into a digital, performance-driven platform. While connected TV (CTV) is often categorized as a top-of-funnel awareness tool, its true power lies in its ability to trigger immediate,…
Search is one of the most efficient places to start your performance media strategy. It helps you capture users who are already looking for solutions and convert existing demand into results for your brand. Unfortunately,…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Unlike search or paid social, CTV doesn’t invite an immediate click; customer actions often come later on a phone, a laptop, or in a store, which makes CTV’s influence harder to see if you rely…
Last-click attribution is designed to give the highest value to the last trackable action before a customer converts. The problem with this arrangement is that it’s most common that a user would convert from retargeting…
It’s possible to use connected TV advertising (CTV) to lower paid search cost-per-lead (CPL) by investing in it as a high-impact awareness tool. It can be used to improve branded search volume and to retarget…
