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Is Connected TV All It’s Cracked Up to Be? Yes!

In recent years, mobile phone screens and desktop monitors have taken advertisers’ attention away from running campaigns on the family TV. With more people cutting the cable cord and relying on internet streaming for programming…

5 Things You Didn’t Know About Connected TV

Introductions to traditional television changed history, and connected TV has the potential to change television’s history — especially when it comes to advertising. While it may still be finding its footing, there are plenty of…

What YouTube’s Audience-Targeting Feature Means for Ads

Digital disrupts everything. And when it comes to advertising, the steady tidal wave of change affecting how we watch television has really shaken things up. In fact, by the year 2019, experts estimate cord cutters…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

How to Build a Well-Rounded Cross-Platform Video Advertising Strategy

If you’re still working out your video advertising strategy, it’s time to get moving. Video advertising is growing and becoming more popular every day. The sooner your team figures out a well-rounded, cross-platform video ad…

Get Greater Growth With Effective YouTube Advertising

Businesses everywhere are realizing the immense power of online video advertising. And there’s no more effective way to advertise with video than on Google’s video channel, YouTube, which has been around since 2005. It’s tough…

Targeted TV: An Emerging Trend in Television Advertising               

It’s a fast-changing world in the advertising industry these days. Commercial cable isn’t for everyone, more people are cutting the cord, and online domination of Google and Facebook has impacted advertising across all formats. As…

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