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Adtaxi’s Digital Marketing Blog

eCommerce in Digital and Mobile: Trends and Strategies to Watch

Still a Drop in a (Huge) Bucket Despite the rapid increase in consumers engaging in online and mobile purchasing, eCommerce will account for only 13 percent of all retail commerce by 2019. Although comparatively small…

Ad Blocking: It Isn’t Just for Geeks Anymore

Tech-savvy computer users aren’t the only people using programs like AdBlock Plus on their web browsers. The process of blocking ads on websites is so simple and easily integrated into one’s browsing experience. As a…

Internet Usage By Device

Today, 93% of U.S. adults own a computer or mobile device. And regardless of which one(s) they own, the vast majority of U.S. device owners (91%), access the Internet each month. But despite the high-level of…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Time to bid adieu to the pageview

The Internet has been both a blessing and a curse for content marketers. The beauty of it is that it allows us to track nearly everything. The downside? Tracking everything requires us to ingest, digest…

Optimizing Cross-Platform Marketing

Consumers receive and digest content across a dizzying array of platforms. In a given day, consumers have the opportunity to engage with traditional print and broadcast media, desktop computers and mobile apps, satellite radio and…

SEM: Outdated Dinosaur or Viable Content Marketing Strategy?

There has been a sea change in the type of content brands have been publishing over the last several years. While at one time, getting a high search engine rating was the Holy Grail of…

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