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Adtaxi’s Digital Marketing Blog

Navigating Social Media

Social media is integrated in our daily lives as we spend increasingly more time scrolling through posts, pictures and videos.   With the average adult on social media for over 2 hours a day, it’s a…

Weekly Digital Breakdown – 4.5.19

Snapchat Develops Its Own Mobile Network Snapchat made a big announcement on Thursday about plans for a Snap Audience Network, its own mobile ad platform with targeting across various apps.  The initial launch will be…

The Journey of the Digital Traveler

Spring has finally sprung and we all feel a little happier.  With summer just around the corner, travelers are starting to plan their summer vacations – whether it be the adventure seeker or the family…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Weekly Digital Breakdown – 3.29.19

Streaming Video Exceeds Cable Subscriptions For the first time, video streaming service subscriptions surpassed cable, jumping up 27% to 613 million subscribers last year. The shift is attributed to the consumers being drawn to services…

Creating a Consistent Message with Omnichannel

Technology is integrated into our lives more than ever before and continues to evolve at record speed. You’ve likely accessed multiple connected devices today alone, interchanging them as you go.  With constant connectivity and changes…

Your Guide to Keeping Consumer Data Secure While Personalizing Campaigns

Customers expect personalization. A well-crafted email with a customer’s first name and a product suggestion related to a past purchase, for example, has become the norm.  Research shows 98 percent of marketers believe personalization advances…

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