Digital Digest
Consumers receive and digest content across a dizzying array of platforms. In a given day, consumers have the opportunity to engage with traditional print and broadcast media, desktop computers and mobile apps, satellite radio and…
There has been a sea change in the type of content brands have been publishing over the last several years. While at one time, getting a high search engine rating was the Holy Grail of…
It happens frequently, people pulling out their smart phones to consult Google whenever any sort of question arises. The same holds true when consumers don their shopping hats. And in the latter process, there’s a…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Our very own Brian Kroll and Google’s Kevin Lao spoke to a packed, “standing room only” crowd of about 200 attendees Tuesday morning in Las Vegas for Digital Dealer 21. The topic of the individual…
Adtaxi’s methodology merges relentless focus with its clients’ real-world understanding of how their customers make purchasing decisions. By anticipating where customers are likely to be online as they proceed through a purchasing decision, Adtaxi clients…
Social media is exploding as a leading business advertising platform, but many marketers are still uncertain if their social media efforts are paying off. Social media spending is expected to make up 20 percent of…
