Digital Digest
Facebook is driving yet another advertising innovation with its recent launch of augmented reality ads. These in-feed ads leverage cutting-edge AR technology to make the ad personal and the advertising experience fun. Generally, AR involves…
Political advertising isn’t just about spending money — it’s about creating a platform for powerful messaging to influence the voting process. Highly specific targeting is also necessary. These factors play a large role in shaping…
The winter holidays will be here before you know it. That means it’s not too early for advertisers to get their holiday campaign planning started. 1. Perfect Your Holiday Strategy Developing a campaign strategy means…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Introductions to traditional television changed history, and connected TV has the potential to change television’s history — especially when it comes to advertising. While it may still be finding its footing, there are plenty of…
Dirty data, or data filled with errors, leads to poor marketing decisions. It’s a pervasive problem that affects nearly every business. After all, data is the cornerstone of the modern information age we live in…
Building a successful online audience of loyal brand advocates takes time and insight into demographics. For brands and marketers to attract and maintain loyal followings online, leverage networks, platforms, and marketing strategies effectively. Here are…
