Digital Digest
If there’s one thing that’s constant in a marketer’s life, it’s change, and to keep up with that constantly shifting marketplace, smart brands create omnichannel strategies that target their customers wherever they are. However, that’s…
Marketers have been hearing a lot about Connected TV (CTV) lately, and for good reason. The growth of streaming and cord-cutting has been accelerated by the pandemic, giving advertisers ample opportunity to reach their customers…
A drastic change in consumer behavior in 2020 continues to push advertisers to adapt to new conditions and innovate how they promote their brand. The new landscape of ecommerce relies on flexible marketers willing to…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
The improved storefronts readily available on popular social channels make it possible to launch an ecommerce brand without a dedicated website. Many small businesses have historically relied on Facebook alone as their brand’s storefront, but…
Video is among the most trusted tools the modern marketer can employ to draw in and engage with large audiences across digital platforms. As online audiences continue to experience innumerable brands vying for their limited…
Native advertisements operate on a simple principle: rather than disrupting a user’s experience, ad content should function as a useful, integrated part of the core brand experience. While the phasing-out of third-party cookies continues, marketers…
