Video ads have often been considered a top-of-funnel ad channel. They’re the videos we have to watch before our YouTube series begins, the ads we see during the breaks in our Hulu binge, and autoplay…
Adtaxi’s Digital Marketing Blog
The programmatic industry is at a crossroads. In 2020, privacy regulations such as the CCPA and limitations on third-party data surrounding cookies has left many marketers with questions about how to effectively utilize programmatic while…
COVID-19 has been a challenge to all industries, including digital advertising. Although total ad spending has declined across the board, digital is projected to remain steady or grow slightly. Social listening has been growing throughout…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Back to school shopping has changed significantly in 2020 as compared to previous years. The COVID-19 pandemic has shuttered many in their homes and kept them out of department stores, office supply retailers, and tech…
Government Lacking Trust for Big Tech The antitrust investigation heated up this week for big tech with Google, Facebook, Amazon and Apple facing the House Judiciary Committee fielding questions concerning details on their operations. The…
Streaming video has forever changed how and when people watch their favorite programming. It isn’t just about the big screen anymore. Families can watch different programming across a variety of devices anywhere, anytime. And with…
