The majority of marketers—87%—admit their companies aren’t fully leveraging their data. Research shows that only 47% of businesses feel they can effectively compete using data and analytics, and a mere 26.5% have successfully built a…
Adtaxi’s Digital Marketing Blog
Use market research to gain a competitive edge during the post-holiday season. By understanding your customers’ behaviors and market trends, you can craft strategies that make the most of opportunities like gift card redemptions, returns,…
A successful paid social ad speaks directly to its target customers on a level they can trust. Of course, this is only possible if marketers know who that target customer is — and how they…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Data literacy, the capacity to understand and communicate data to leverage it meaningfully, is an essential skill when working with your company’s data. Without good data literacy skills, it is difficult to efficiently analyze and…
Data is the cornerstone of any effective marketing strategy. However, while many companies work hard to obtain actionable data, not every campaign makes good use of it. One study revealed only 47% of companies say…
By now, most advertisers are aware of first-party data’s important role in the modern digital marketing ecosystem. However, there remains a sizable gap between awareness and successful implementation — nearly two-thirds of marketers still struggle…
