Digital Digest
Featured Articles
Conversion optimization isn’t really anything new — on the contrary, the goal for all advertising since before there was even a word for it has been to sell goods and services as efficiently as possible….
What companies think they know about their customers may not always align with how their marketing messages are being received. Without correctly applying accurate campaign data, brands risk overlooking valuable opportunities to expand their audiences…
There’s a constant struggle in marketing between providing users with relevant, useful ads and overstepping the bounds of privacy. For years, third party cookies have played a central role in helping brands create targeted, personalized…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Advertisers experienced a major upheaval in their existing digital campaign structures thanks to a now-infamous iOS 14 tracking update that hit mobile devices in April 2021. The update introduced a pop-up requiring all users to…