Digital Digest
A successful paid social ad speaks directly to its target customers on a level they can trust. Of course, this is only possible if marketers know who that target customer is — and how they…
Data literacy, the capacity to understand and communicate data to leverage it meaningfully, is an essential skill when working with your company’s data. Without good data literacy skills, it is difficult to efficiently analyze and…
Data is the cornerstone of any effective marketing strategy. However, while many companies work hard to obtain actionable data, not every campaign makes good use of it. One study revealed only 47% of companies say…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
By now, most advertisers are aware of first-party data’s important role in the modern digital marketing ecosystem. However, there remains a sizable gap between awareness and successful implementation — nearly two-thirds of marketers still struggle…
In December 2021, Google announced that Google My Business, the company’s free business listing tool, would be known as Google Business Profile going forward. What didn’t change is the importance of having a complete Google…
Savvy digital marketers are tasked with retaining vast amounts of information about numerous marketing channels. Add in the constantly evolving nature of doing business online, and it’s no surprise a few misconceptions manage to slip…
