Digital Digest
Data is the cornerstone of any effective marketing strategy. However, while many companies work hard to obtain actionable data, not every campaign makes good use of it. One study revealed only 47% of companies say…
By now, most advertisers are aware of first-party data’s important role in the modern digital marketing ecosystem. However, there remains a sizable gap between awareness and successful implementation — nearly two-thirds of marketers still struggle…
In December 2021, Google announced that Google My Business, the company’s free business listing tool, would be known as Google Business Profile going forward. What didn’t change is the importance of having a complete Google…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Savvy digital marketers are tasked with retaining vast amounts of information about numerous marketing channels. Add in the constantly evolving nature of doing business online, and it’s no surprise a few misconceptions manage to slip…
An accurate product data feed is a critical component of any ecommerce business. While product feed management doesn’t exactly stretch the bounds of creativity like some of the more innovative components of digital advertising, accurate…
Think of the last time you searched for something on Google. The first page of results probably featured a few paid links at the top followed by a list of web pages related to your…
