Brand Perception Think of your favorite brands (besides your own, that is). How do you perceive them? What are your customer expectations when you think about them? What gives you a positive perception of them?…
Adtaxi’s Digital Marketing Blog
Effective digital marketing campaigns are built on data. Conversions, cost per click (CPC), traffic sources — with so many potential variables to analyze, it’s vital to identify the data that is most important to your…
It may not be Facebook or Instagram, but Snapchat has its rightful place in the marketing arena. This may be especially true when it comes to brands’ engagement with millennials. From the app’s simplicity and…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Google Analytics is a gold mine for marketers — a very large gold mine that can provide vast amounts of data to analyze. Breaking down that data and applying it to data-driven marketing decisions can…
Digital marketing had a tumultuous time in 2018. Technology moved into new areas for growth over the past year that affected the way we shop, communicate, and live. From the growth in artificial intelligence and…
During the holidays, consumers have the spending spirit. Americans’ holiday spending in November and December (excluding automobiles, gasoline and restaurants) has risen between 4.3 percent and 4.8 percent in 2017, for a total change of…
