Digital Digest
Google Is Holiday Ready It may only be September, but marketers are already gearing up for their holiday push. In preparation, Google released new tools this week to help advertisers reach shoppers and maximize revenue…
If you’re a business owner, this year has likely shaken up your sales and marketing strategy. With some consumers still hesitant to shop in-person, commercial businesses are turning to e-commerce, some for the first time….
Google Shares Its Thoughts On New Podcast Most marketers are familiar with Google’s extensive resources available at www.thinkwithgoogle.com with industry data and proven case studies. Today, the search giant extended its offerings with the release…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Walmart+ Membership Program to Compete with Amazon In an attempt to narrow the gap with Amazon Prime, Walmart will soon begin testing its own membership program. The service, called Walmart+, is being built off the…
What Are Smart Shopping Campaigns? Most eCommerce retailers have probably used Google Shopping campaigns to promote their inventory online, but may not have tested Smart Shopping. These campaigns combine insights from Google and retailers to…
Move over, Google — Amazon is on your tail. While Google may still be at the top when it comes to search ad revenue, Amazon is quickly rising to meet the challenge. Experts predict Google’s…
