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Weekly Digital Breakdown – 9.24.20

Facebook Changes Ad Perspective Advertisers have long been challenged, and often frustrated, with Facebook’s ad criteria on image and text ratio. Based on preferred customer experience, Facebook has enforced a strict policy that images need…

Weekly Digital Breakdown – 9.11.20

Generation Z Recalls Video Ads within Two Seconds of Viewing It’s no secret marketers are tasked with capturing dwindling attention spans. However, according to a new study by Snapchat and Kantar, audiences may be retaining…

Weekly Digital Breakdown – 9.3.20

Google Is Holiday Ready It may only be September, but marketers are already gearing up for their holiday push. In preparation, Google released new tools this week to help advertisers reach shoppers and maximize revenue…

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Weekly Digital Breakdown – 8.21.20

Facebook Lets Creators Host Paid Online Events Facebook took another step this week in helping small businesses and creators who are struggling with social distancing restrictions by allowing them to monetize their content. Page owners…

Weekly Digital Breakdown – 8.7.20

Facebook Unveils Instagram Reels TikTok’s week just hit another obstacle with the release of Instagram Reels on August 5th. In addition to potentially being banned from use in the U.S., TikTok will now be competing…

Weekly Digital Breakdown – 7.10.20

Instagram Makes Shopping More Accessible As Facebook’s works to turn social media profiles into digital storefronts with Facebook Shops, Instagram is also looking to help brands and users browse and buy products without leaving their…

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