Weekly Digital Breakdown – 8.21.20
Weekly Digital Breakdown
Aug 21 2020
Facebook Lets Creators Host Paid Online Events
Facebook took another step this week in helping small businesses and creators who are struggling with social distancing restrictions by allowing them to monetize their content. Page owners can now charge fees for online events through the platform, driving more revenue and further engaging with audiences.
Now, marketing, payment, virtual and live events can all take place on the platform. Facebook is also testing the ability to utilize Messenger rooms to create more personal and exclusive event content.
The new offering not only helps small business owners but also allows Facebook to broaden its content offering and retain users. The company is currently waiving online event fees for the next year but these could be implemented down the road, providing an additional revenue stream. https://www.mobilemarketer.com/news/facebook-now-lets-page-owners-monetize-virtual-events/583593/
Free Product Listings in Bing Shopping Tab
With retail shopping continuing to shift, and stay, online, Microsoft Advertising will now allow free product listings on the Bing Shopping Tab. Brands will be able to engage more with shoppers by providing a variety of product offerings while attracting more consumers to the Bing platform. The feature is available to advertisers with approved offers who are currently using the Microsoft Merchant Center in the U.S. and will be extended to global markets in the coming months.
To make use easier, no action is required for Microsoft Shopping Campaign advertisers to get started. All approved product offers will be automatically eligible for the free listing option. Microsoft is encouraging merchants to include detailed product feeds for accuracy of the organic listings.
The news comes as Google also introduced free product listings for advertisers in the spring. In both cases, the addition shows a magnified focus on ecommerce and its rapid evolution due to ongoing changes in user shopping behaviors.
TransUnion Acquires Signal to Further Marketing Capabilities
TransUnion, one of the top credit reporting agencies, is expanding its portfolio with the acquisition of technology company, Signal. Signal specialized third-party tag management services used to consolidate the collection and sharing of real-time data between a website and various technological platforms used to track and analyze consumer behavior.
Signal’s capabilities will be combined with TransUnion’s data to offer marketers new ways to acquire and retain customers. It continues TransUnion’s efforts to be at the forefront of first-party, people-based marketing to maximize effectiveness as advertisers are facing more regulations due to CCPA and consumer privacy.
Both companies hope the combination will be revolutionary for the digital marketing space and provide new opportunities for clients in their advertising endeavors.