Digital Digest
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Google Shares Its Thoughts On New Podcast Most marketers are familiar with Google’s extensive resources available at www.thinkwithgoogle.com with industry data and proven case studies. Today, the search giant extended its offerings with the release…
Searching For Answers On Google Over the weekend, many SEO experts noticed significant changes in Google search results and what seems to be adjustments in the ranking algorithms. While still unconfirmed by Google, major fluctuations…
Google’s Smart Bidding offers a number of automated bidding strategies that leverage machine learning to optimize bids for conversion. Automated bidding can help account managers save time and focus on strategy, creative, and other marketing…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Facebook Updates Its Audience Network Time is running out for advertisers utilizing Facebook’s Audience Network. As of April 11, 2020, Facebook will no longer provide this offering as they focus on other formats across mobile…
What Are Smart Shopping Campaigns? Most eCommerce retailers have probably used Google Shopping campaigns to promote their inventory online, but may not have tested Smart Shopping. These campaigns combine insights from Google and retailers to…
Google’s Cookies will Crumble in 2022 This week, Google announced plans to discontinue the use of third-party cookies in Chrome completely by 2022. The change will be far reaching for advertisers and how they promote…