Searching For Answers On Google Over the weekend, many SEO experts noticed significant changes in Google search results and what seems to be adjustments in the ranking algorithms. While still unconfirmed by Google, major fluctuations…
Adtaxi’s Digital Marketing Blog
Google’s Smart Bidding offers a number of automated bidding strategies that leverage machine learning to optimize bids for conversion. Automated bidding can help account managers save time and focus on strategy, creative, and other marketing…
Facebook Updates Its Audience Network Time is running out for advertisers utilizing Facebook’s Audience Network. As of April 11, 2020, Facebook will no longer provide this offering as they focus on other formats across mobile…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
What Are Smart Shopping Campaigns? Most eCommerce retailers have probably used Google Shopping campaigns to promote their inventory online, but may not have tested Smart Shopping. These campaigns combine insights from Google and retailers to…
Google’s Cookies will Crumble in 2022 This week, Google announced plans to discontinue the use of third-party cookies in Chrome completely by 2022. The change will be far reaching for advertisers and how they promote…
New Regulations for the New Year With the start of the new year comes more data privacy concerns from lawmakers. In addition to the California Consumer Protection Act (CCPA), which officially went into effect January…
