In Rapidly Evolving Digital Age, Retailer Success Stems From Personalization

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Our VP of sales and strategic accounts and the creator of Quantum, Brian Kroll was recently featured in a Total Retail Article focusing on retailer's success using personalization.

As retailers scramble to keep up with an ever-changing media landscape and constant technological advancement, the need to adapt and embrace new models has become abundantly clear. In order to stay ahead of the curve — and possibly to stay in business — retailers must not only listen to evolving consumer demands and habits, but respond to and anticipate them. Today’s consumers are perpetually omnichannel and “always on” with digital media, so the key to thriving in this challenging retail environment is adaptive personalization within your omnichannel customer experiences.
— Brian Kroll

Kroll dives into what personalization means, how to put it together and what's in store for retail. Read the full article here.