For years, the most valuable data in advertising has been locked inside the world’s largest online stores. These major retail platforms know exactly what people buy, how often they buy it, and when they are…
Adtaxi’s Digital Marketing Blog
Shopping isn’t what it used to be. It’s no longer necessary to head to an indoor mall or to plan for a big shopping trip and head out on the weekend. Today, consumers have new…
Anticipating consumer demand is one of those tricky challenges advertising has yet to perfect. Though digital marketing tools and insights – and access to big data in particular – have done their part to optimize…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
The days of shopping exclusively in-store are behind us, but suggesting that “everybody shops online” falls far short of accurately describing today’s retail landscape. The reality is much more complex, with shoppers actively researching online…
Google Is Listening To Its Users If you are becoming increasingly wary of voice activated in-home devices, then you aren’t alone. The uncertainty around how much the speakers are hearing and where that information goes…
Consumers love to shop online because it’s easy, comfortable, and often comes with a significant price savings. It hasn’t always been this way, but over the last 20 years Amazon has successfully changed the way…
