Today’s marketers benefit from a host of dashboards, pixels, and other tools helping them carefully make attribution more precise and reliable. But how much of a brand’s offline success can be attributed to online campaigns?…
Adtaxi’s Digital Marketing Blog
Using data analytics effectively gives your brand a clear blueprint for more powerful and cost-efficient digital campaigns. By building a reliable measurement framework and selecting the right analytics stack, you can identify high-impact signals that…
Tracking ad clicks or seeing sales come in are common ways to measure marketing success. However, there are other key performance indicators (KPIs) that can give you a deeper understanding of your results and help…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Nothing derails the momentum of a great product or service faster than a confusing website. If navigating your site feels like a chore, it’s nearly impossible to build trust with new customers. That’s why user…
For marketers, the algorithm isn’t just a technical term; it’s the key to social media success. It dictates which content connects with an audience and which one is left unseen, directly impacting your campaign outcomes….
A common digital advertising strategy is to create pay-per-click (PPC) campaigns or paid search. This is when a business pays a certain amount to the group hosting the ad each time someone clicks on their…
