Digital Digest
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A drastic change in consumer behavior in 2020 continues to push advertisers to adapt to new conditions and innovate how they promote their brand. The new landscape of ecommerce relies on flexible marketers willing to…
Goals that can be measured are goals that can be improved upon. Successful marketing campaigns within your company may vary in purpose and complexity, but key performance indicators (KPIs) are the driving force behind them…
In just about every realm of business, it’s known that data is the driving force behind every decision. Marketers utilize data to inform campaign performance; product teams use data to inform new product updates; sales…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Using Ad Customizers to Personalize Your Google Search Ads What are ad customizers? Though we are constantly testing ad copy, it’s not feasible to manually create hundreds of variants to ensure we are showing the…
What In-Market Audiences Are And How To Use Them Search advertisers have an array of audience targeting options at their disposal. They can remarket with RLSA, reach current customers with Customer Match, prospect with Similar…
Using Google Tools To Understand Your Audience As digital advertisers, we are constantly trying to determine the optimal targeting for our SEM efforts. Understanding your customer personas, the profiles that represent your ideal customers, will…