
Digital Digest
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The great shift to Google Analytics 4 (GA4) is underway and offers users a plethora of tools and features that go beyond what was possible with UA. The recently launched GA4 platform has created quite…
The world has gone mobile. With Apple, Google, and Amazon, to name just a few, all competing over devices, marketing becomes even more important. Some firms have achieved tremendous success in the mobile world, but…
Earlier this year, Google announced big plans to phase out Universal Analytics entirely in favor of the new-and-improved GA4 platform. The move presents a major challenge for many marketers relying on historical UA data for…

Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
While Google’s recently-announced extension of third-party cookies into 2024 gives marketers some extra breathing room, first-party data will undoubtedly shape the future of digital advertising. Campaigns focused on first-party data utilization have already proven an…
Did you know that around 77% of all consumers “regularly” or “always” read online reviews before making a purchase? When they do this, they’re being influenced by a kind of social proof. Social proof is…
Third-party cookies have acted as the digital marketers’ common currency for years, gathering crucial data for brands to create and deliver more relevant, personalized advertisements to their optimal demographics. While data privacy regulations continue to…
