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7 Ways to Target the Top of the Sales Funnel

Digital Marketing

7 Ways to Target the Top of the Sales Funnel

Oct 30 2023

Jennifer Flanagan

Growth Marketing Opportunities for Digital Marketers

Digital Marketing

Growth Marketing Opportunities for Digital Marketers

Oct 05 2023

Dawn Paul

Ecommerce

Leverage Data To Drive Revenue & Boost Your Ecomm Business

Dec 14 2022

Sheri Cosgrove

The great shift to Google Analytics 4 (GA4) is underway and offers users a plethora of tools and features that go beyond what was possible with UA. The recently launched GA4 platform has created quite a buzz in the digital marketing world, and advertisers are already weighing in on the advantages (and pitfalls) of the new platform. Here’s the latest on GA4 for brand marketers. Benefits of GA4 GA4 introduces new features for advertisers and revamped tracking methodology to ensure data is collected and stored in compliance with today’s widespread privacy regulations. Marketers will immediately benefit from GA4’s new data acquisition and management model, which is better equipped to track every detail of the customer journey without the need to implement Google Tag Manager. GA4 also refines the process of cross-device tracking but does not collect or store IP addresses (meaning an easier time for users looking to keep personal data secure). GA4 is built to make the most of first-party cookies as third-party data makes its inevitable exit. The introduction of the parameters tab and new data visualization tools gives marketers additional tools to efficiently manage and act upon first-party data. While familiar functions may appear under new labels, the ability to filter this data through reports and explorations makes the platform a powerful home base for marketing metrics and insights. Challenges With GA4 As with any new technology, there is a learning curve when it comes to navigating the layout and functions of GA4. This can be especially true for those who are familiar with the old UA layout. Although GA4 offers numerous benefits for improving your data-driven marketing efforts, there are some hurdles users have faced with the new platform. One of the biggest changes between GA4 and its predecessor is the limited data that can be collected. With a partial view of user interactions and behavior, it can be challenging to gain a holistic view of your audience’s needs and wants. This means you will need to explore how to leverage the limited data to your advantage. Another major hurdle that marketers have mentioned is the difference between hit types and events. UA has hit types, while GA4 has events. These two are not the same, so understanding the difference between hit types and events is crucial in getting the most out of your analytics. GA4 has definitely shaken things up in the world of data tracking and attribution, with the loss of multi-touch models causing concern among users. The change in access to only last-click and data-driven methods for attributing conversion metrics means data and tracking visibility may be impacted. Growing pains are to be expected after nearly a decade with UA as the default marketing tool for many digital teams. However, GA4 is designed to give you deeper insights into your customers and how they interact with your products and services. With its advanced features and capabilities, GA4 helps you optimize your marketing strategy and create better customer experiences. In the ever-changing digital ecosystem, GA4 provides marketers with an even more sophisticated solution to gain greater insights, allowing for more targeted and personalized marketing strategies. GA4 can be a bit tricky to navigate, but with the right approach and some diligence, you'll be able to make the most out of the platform and boost your analytics game.

Data & Analytics

Dawn Paul

GA4 Update: What Advertisers Need To Know

The great shift to Google Analytics 4 (GA4) is underway and offers users a plethora of tools and features that go beyond what was possible with UA. The recently launched GA4 platform has created quite…

How To Improve Your Search Engine Optimization

Digital Marketing

Sheri Cosgrove

How To Improve Your Search Engine Optimization

The world has gone mobile. With Apple, Google, and Amazon, to name just a few, all competing over devices, marketing becomes even more important. Some firms have achieved tremendous success in the mobile world, but…

Google Analytics (UA) vs. GA4: What You Need to Know

Data & Analytics

Olivia Hull

Google Analytics (UA) vs. GA4: What You Need to Know

Earlier this year, Google announced big plans to phase out Universal Analytics entirely in favor of the new-and-improved GA4 platform. The move presents a major challenge for many marketers relying on historical UA data for…

Free Digital Marketing Campaign Audit

Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?

Request A Digital Audit Today
Make First-Part Data the Foundation of Your Digital Strategy

Data & Analytics

Sheri Cosgrove

Make First-Party Data the Foundation of Your Digital Strategy

While Google’s recently-announced extension of third-party cookies into 2024 gives marketers some extra breathing room, first-party data will undoubtedly shape the future of digital advertising. Campaigns focused on first-party data utilization have already proven an…

Data & Analytics

Dawn Paul

The Most Successful Forms of Social Proof (and How To Use Them)

Did you know that around 77% of all consumers “regularly” or “always” read online reviews before making a purchase? When they do this, they’re being influenced by a kind of social proof.  Social proof is…

Data & Analytics

Sheri Cosgrove

Google Delays Third-Party Cookie Phase-Out to 2024. Now What?

Third-party cookies have acted as the digital marketers’ common currency for years, gathering crucial data for brands to create and deliver more relevant, personalized advertisements to their optimal demographics. While data privacy regulations continue to…

Kudos from our Clients

Our partnership with Adtaxi has been just that—a partnership. From the very first strategy session, Adtaxi sought to understand our unique position in the nonprofit world and went to great lengths to craft a digital marketing plan that felt natural for our organization. As a result of them spending time learning our organization, our audiences, and our goals, we have seen extraordinary results from our work together. I greatly appreciated how Adtaxi manages our partnership.

International Nonprofit Organization

Adtaxi has been a great agency extension and partner for our digital media advertising needs. The team is personable, responsive, effective, and have been an integral contributor in our client campaign successes.

Communications Agency

As an advertising coordinator for an NFL team, it is not uncommon to have many projects going on at once. Fortunately, we partner with Adtaxi for all our digital marketing efforts, and Adtaxi over delivers regardless of the specific goals of each project. The team has been great to deal with, they execute, they are flexible, and they never fail to deliver real results time after time.

NFL Team

I've been working with Adtaxi for 3 years, and I've seen excellent results on our digital marketing campaigns. The communication with them is A+ and always prompt when you want to make a campaign/ad change or set up a meeting. I speak with them weekly, and it's a phone call that I enjoy having during my very busy work day.

Dental Organization

My team at Adtaxi has never let me down. They are innovative and forward-thinking, and help my company maneuver through all the digital marketing avenues there are to create awareness and ultimately conversions to increase our bottom line.

Auto Parts Retailer

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