Digital Digest
Featured Articles
Today’s consumers are more informed than ever. With just a few clicks, they can compare prices, read reviews, and learn from other buyers before making a purchase. To stand out from competitors, businesses must deeply…
The majority of marketers—87%—admit their companies aren’t fully leveraging their data. Research shows that only 47% of businesses feel they can effectively compete using data and analytics, and a mere 26.5% have successfully built a…
Use market research to gain a competitive edge during the post-holiday season. By understanding your customers’ behaviors and market trends, you can craft strategies that make the most of opportunities like gift card redemptions, returns,…
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Any company looking to strengthen customer loyalty and grow as a brand first has to understand how it compares to competitors. What common threads do businesses in your space all share in common? And perhaps…
There isn’t a digital marketer out there who wouldn’t love to save money while boosting conversions. And no marketer wants to watch a failing campaign drag on. But how can marketers gain the insights needed…
Making business decisions based on user data isn’t a new practice, but that doesn’t mean every organization gets it right. Between evolving methods of tracking both online and offline conversions and marketing platforms employing a…