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Google Analytics (UA) vs. GA4: What You Need to Know

Google Analytics (UA) vs. GA4: What You Need to Know

Earlier this year, Google announced big plans to phase out Universal Analytics entirely in favor of the new-and-improved GA4 platform. The move presents a major challenge for many marketers relying on historical UA data for…

Make First-Part Data the Foundation of Your Digital Strategy

Make First-Party Data the Foundation of Your Digital Strategy

While Google’s recently-announced extension of third-party cookies into 2024 gives marketers some extra breathing room, first-party data will undoubtedly shape the future of digital advertising. Campaigns focused on first-party data utilization have already proven an…

The Most Successful Forms of Social Proof (and How To Use Them)

Did you know that around 77% of all consumers “regularly” or “always” read online reviews before making a purchase? When they do this, they’re being influenced by a kind of social proof.  Social proof is…

Free Digital Marketing Campaign Audit

Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?

Google Delays Third-Party Cookie Phase-Out to 2024. Now What?

Third-party cookies have acted as the digital marketers’ common currency for years, gathering crucial data for brands to create and deliver more relevant, personalized advertisements to their optimal demographics. While data privacy regulations continue to…

Digital Analytics

Conducting a Competitive Analysis? Get Started With the Right Tools

A competitive analysis requires more than simply knowing your top competitors and checking their social media every once in a while. Think about it: sports teams watch films and review scouting reports before every competition….

Amazon or Google? Determining the Right Data Feed for Your Goals

Anyone striving for ecommerce success knows how crucial an optimized data feed is to running a thriving online business. While we’ve busted common myths and offered advice on how to improve your data feed, there’s…

Kudos from our Clients

Our partnership with Adtaxi has been just that—a partnership. From the very first strategy session, Adtaxi sought to understand our unique position in the nonprofit world and went to great lengths to craft a digital marketing plan that felt natural for our organization. As a result of them spending time learning our organization, our audiences, and our goals, we have seen extraordinary results from our work together. I greatly appreciated how Adtaxi manages our partnership.

International Nonprofit Organization

Adtaxi has been a great agency extension and partner for our digital media advertising needs. The team is personable, responsive, effective, and have been an integral contributor in our client campaign successes.

Communications Agency

As an advertising coordinator for an NFL team, it is not uncommon to have many projects going on at once. Fortunately, we partner with Adtaxi for all our digital marketing efforts, and Adtaxi over delivers regardless of the specific goals of each project. The team has been great to deal with, they execute, they are flexible, and they never fail to deliver real results time after time.

NFL Team

I've been working with Adtaxi for 3 years, and I've seen excellent results on our digital marketing campaigns. The communication with them is A+ and always prompt when you want to make a campaign/ad change or set up a meeting. I speak with them weekly, and it's a phone call that I enjoy having during my very busy work day.

Dental Organization

My team at Adtaxi has never let me down. They are innovative and forward-thinking, and help my company maneuver through all the digital marketing avenues there are to create awareness and ultimately conversions to increase our bottom line.

Auto Parts Retailer

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