Digital Digest
Attribution tells the story of your customer’s journey from brand discovery to final sale. As such, the right attribution model is crucial to efficient digital ad spending. Fine-tuning your online attribution methodology unveils where customers…
While Google’s recently-announced extension of third-party cookies into 2024 gives marketers some extra breathing room, first-party data will undoubtedly shape the future of digital advertising. Campaigns focused on first-party data utilization have already proven an…
Did you know that around 77% of all consumers “regularly” or “always” read online reviews before making a purchase? When they do this, they’re being influenced by a kind of social proof. Social proof is…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Third-party cookies have acted as the digital marketers’ common currency for years, gathering crucial data for brands to create and deliver more relevant, personalized advertisements to their optimal demographics. While data privacy regulations continue to…
A competitive analysis requires more than simply knowing your top competitors and checking their social media every once in a while. Think about it: sports teams watch films and review scouting reports before every competition….
Anyone striving for ecommerce success knows how crucial an optimized data feed is to running a thriving online business. While we’ve busted common myths and offered advice on how to improve your data feed, there’s…
