Making business decisions based on user data isn’t a new practice, but that doesn’t mean every organization gets it right. Between evolving methods of tracking both online and offline conversions and marketing platforms employing a…
Adtaxi’s Digital Marketing Blog
The great shift to Google Analytics 4 (GA4) is underway and offers users a plethora of tools and features that go beyond what was possible with UA. The recently launched GA4 platform has created quite…
The world has gone mobile. With Apple, Google, and Amazon, to name just a few, all competing over devices, marketing becomes even more important. Some firms have achieved tremendous success in the mobile world, but…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Earlier this year, Google announced big plans to phase out Universal Analytics entirely in favor of the new-and-improved GA4 platform. The move presents a major challenge for many marketers relying on historical UA data for…
In the digital age, the way to reach new automotive customers is constantly changing. It’s become more important than ever to have a vibrant online digital strategy to keep and attract customers. An effective digital…
Attribution tells the story of your customer’s journey from brand discovery to final sale. As such, the right attribution model is crucial to efficient digital ad spending. Fine-tuning your online attribution methodology unveils where customers…
