Digital Digest
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Third-party cookies have acted as the digital marketers’ common currency for years, gathering crucial data for brands to create and deliver more relevant, personalized advertisements to their optimal demographics. While data privacy regulations continue to…
A competitive analysis requires more than simply knowing your top competitors and checking their social media every once in a while. Think about it: sports teams watch films and review scouting reports before every competition….
Anyone striving for ecommerce success knows how crucial an optimized data feed is to running a thriving online business. While we’ve busted common myths and offered advice on how to improve your data feed, there’s…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Marketers use conversion rate optimization (or CRO) to boost the efficiency of their existing digital strategies. The aim of any CRO campaign is to take an audience already in the sales funnel and amplify the…
Marketers are always looking for the sweet spot between ad personalization and data privacy. With new privacy regulations impacting several go-to digital targeting techniques over the past few years, contextual targeting has reclaimed its place…
We talk a lot about meeting your customers where they are online, but what does that mean exactly? For digital marketers, finding the natural connection between a specific audience’s online activity and their potential interests…