One of the crucial ingredients in a successful online campaign is accurate measurement of metrics and conversions. With multiple brands, and/or multiple campaigns, measuring a campaign’s metrics and conversions can be difficult. But the process…
Adtaxi’s Digital Marketing Blog
How do you reach the elusive online consumer, the person clicking around the web in search of product deals and specific services? In recent years, advertisers have developed innovative methods to capture consumer attention and…
Web advertising industry groups were in an uproar when they learned Apple’s latest Safari browser update contained limitations on tracking from 1st and 3rd party cookies. In an effort to protect consumer privacy, Intelligent Tracking…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Google Analytics helps marketers identify the strength of their online marketing efforts. This indispensable tool is used worldwide by online marketers, corporate brands, marketing agencies, and high-profile bloggers to help them see if they are…
Keeping up with digital marketing trends can be a hassle. Just as marketers get the hang of a new social media platform or mobile marketing tactic, the game changes. To stay up-to-date with evolving…
Every business wants a website that converts visitors into customers. But if your website isn’t impressive, your conversion rates won’t be either. To help brands drive conversions, here are three features every site should have:…
