To thrive in this digital-dependent world, brands must have a strong social media presence. As much as 90 percent of brands are using at least two social media channels, and some industries, such as…
Adtaxi’s Digital Marketing Blog
If your digital ad campaign generates the same click-through rates as the average campaign, then more than 99 percent of people who see your ad won’t click on it. So what’s the point of advertising…
Key performance indicators (KPIs) are great ways to quantify and evaluate the success of your campaign. Where it can get tricky is choosing which indicator is more important than another, because of the many myths…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Today, 93% of U.S. adults own a computer or mobile device. And regardless of which one(s) they own, the vast majority of U.S. device owners (91%), access the Internet each month. But despite the high-level of…
Your team may create the best content in your category, but who’s measuring its effectiveness? It’s time to get started using analytics tools to assess your content marketing efforts. Find some of the best ones…
Consumers bounce from their work computers to their laptops to their smartphones without hesitation. One minute they’re reading work emails at their desktops and the next they’re doing a little online shopping with their phones…
