Digital Digest
GDPR is here. Are you prepared? GDPR, or General Data Protection Regulation, is a new European Union law to protect European citizens’ data and privacy rights. It took effect on May 25. Over the past…
Digital marketing is the way of the modern advertising world. Teaming up with the right digital advertising agency benefits your business in many ways, including consistency, expert insight, and assured return on the investment (ROI). You…
Brands are increasing their use of native advertising to connect with consumers and build trust. These ads mimic a publisher’s or channel’s editorial look, but are focused more squarely on consumers’ interests and attention spans….
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Forecasters are predicting 2018 could be a record year for political ad spending, with hundreds of congressional and gubernatorial races likely to push advertising totals into the billions of dollars. With a rapidly changing political…
In mid-February, Google launched an ad blocker in its Chrome browser that would block certain low-quality ads like flashing ads, pop-up ads, large animated ads, and others from appearing on websites. It’s part of Google’s…
When you create a digital ad, you want customers to click and convert. It sounds simple, but shuttling customers from your ad to your checkout, for example, isn’t that easy. To help customers convert, you…
