Google Analytics is a gold mine for marketers — a very large gold mine that can provide vast amounts of data to analyze. Breaking down that data and applying it to data-driven marketing decisions can…
Adtaxi’s Digital Marketing Blog
Digital marketing had a tumultuous time in 2018. Technology moved into new areas for growth over the past year that affected the way we shop, communicate, and live. From the growth in artificial intelligence and…
Artificial intelligence is now playing a greater role in capturing and developing relationships with consumers, and machine learning is one field of AI that has marketing potential to harness. To truly understand machine learning’s potential,…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
During the holidays, consumers have the spending spirit. Americans’ holiday spending in November and December (excluding automobiles, gasoline and restaurants) has risen between 4.3 percent and 4.8 percent in 2017, for a total change of…
Since 2016, native ads have been the darling of the online publishing industry, showing double-digit growth year on year. Digital research firm eMarketer forecasts that spending on native ads will eclipse $33 billion this year….
Holiday season is upon us, and in digital marketing circles, it’s seen as the busiest and most competitive time of the year for marketers. Now is the time to make sure all your planning and…
