The winter holidays will be here before you know it. That means it’s not too early for advertisers to get their holiday campaign planning started. 1. Perfect Your Holiday Strategy Developing a campaign strategy means…
Adtaxi’s Digital Marketing Blog
Introductions to traditional television changed history, and connected TV has the potential to change television’s history — especially when it comes to advertising. While it may still be finding its footing, there are plenty of…
Dirty data, or data filled with errors, leads to poor marketing decisions. It’s a pervasive problem that affects nearly every business. After all, data is the cornerstone of the modern information age we live in…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Building a successful online audience of loyal brand advocates takes time and insight into demographics. For brands and marketers to attract and maintain loyal followings online, leverage networks, platforms, and marketing strategies effectively. Here are…
Artificial intelligence, machine learning, and predictive modeling offer a clear path for digital marketers to deliver personalized service efficiently and with ever-increasing reliability. But they’re not the same thing. Here are the differences, and how…
There’s been a recent trend among many brands of moving their advertising in house, as first reported by the Association of National Advertisers in 2013. Many companies cite faster turnarounds and lower costs as top…
