While real time bidding has been widely adopted for over a decade, the concept of real time optimization has been slower to develop. But, there has been some recent and exciting progress. While the auctioning…
Adtaxi’s Digital Marketing Blog
Programmatic RTB is a viable channel at every level of the marketing funnel. It can go out into the wild and find new customers, it can reach users who are in the market for a…
Marketers have known for generations that consumers trust objective editorials more than advertisements, but a recent Time, Inc. study shows that today’s consumers also trust custom content they know is paid for by brands. Marketers…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Evan Tennant, Adtaxi’s eCommerce sales manager was recently featured as an ecommerce expert in two articles focused on the luxury shopping category. Private Air asked what happens when ecommerce meets high fashion? “Luxury shopping is defined by…
To thrive in this digital-dependent world, brands must have a strong social media presence. As much as 90 percent of brands are using at least two social media channels, and some industries, such as…
If your digital ad campaign generates the same click-through rates as the average campaign, then more than 99 percent of people who see your ad won’t click on it. So what’s the point of advertising…
