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Streaming in the Lead: Majority of U.S. TV Consumers Choose Digital Video First

– 70% of U.S. viewers continue to turn to streaming first, while broadcast and satellite fall below 5% –PLUS: Cord-cutting persists while lower-cost paid options look to gain in popularity DENVER, CO (April 16, 2025)—…

LinkedIn Marketing in 2025

LinkedIn Marketing in 2025

LinkedIn holds something of a unique place among the larger social platforms, emphasizing professional connections and careers while still leaving space for more personal news and insights. Marketing on LinkedIn is a balancing act. In…

Smart Digital Marketing Strategies for Accountants This Tax Season

Smart Digital Marketing Strategies for Accountants This Tax Season

The 2025 tax season is here, presenting a unique opportunity to explore how financial professionals can effectively market themselves while growing their businesses. Unlike many industries, accountants and certified public accountants (CPAs) face a dual…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

Mastering PPC Campaigns: Avoid Costly Mistakes & Maximize Results

Mastering PPC Campaigns: Avoid Costly Mistakes & Maximize Results

A common digital advertising strategy is to create pay-per-click (PPC) campaigns or paid search. This is when a business pays a certain amount to the group hosting the ad each time someone clicks on their…

Mastering the Art of A/B Testing

Mastering the Art of A/B Testing

A/B testing, or split testing, is an essential strategy for marketers to identify the most effective digital assets for engaging audiences and driving conversions. By comparing different variations of emails, ads, landing pages, and more,…

How Ecommerce Brands Can Maximize Customer Lifetime Value (CLV)

How Ecommerce Brands Can Maximize Customer Lifetime Value (CLV)

Every customer matters, but returning customers hold a unique value that sets them apart. These loyal customers are vital for business success, and nurturing that relationship takes consistent effort and care. Your customer’s lifetime value…

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