Digital Digest
Streaming giants Netflix and Disney+ are bringing ad support to their entry-level subscribers, which means potential for big changes to CTV spending are on the way. Here’s why two of the biggest names in streaming…
Making the most of digital campaigns requires data, measurement, and optimization. The Google pixel exists to inform each of these functions, and with recent updates to how the search engine prioritizes various touchpoints, the pixel…
Anyone who has been online recently has seen a swath of new artificial intelligence (AI) technology. Some are being hailed as amazing ways to make art, while others are being used to create basic website…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Using relevant data to make marketing decisions sounds like a no-brainer, but even with data’s value beyond doubt, some brands struggle with leveraging data to its full potential. Companies seeking to maximize data for better…
Attribution tells the story of your customer’s journey from brand discovery to final sale. As such, the right attribution model is crucial to efficient digital ad spending. Fine-tuning your online attribution methodology unveils where customers…
Marketers have many ways of fine-tuning campaigns in order to make them as successful as possible. Getting the most out of your digital campaigns requires a bidding strategy aligned with your campaign’s specific goals. PPC…
