Meta Standard Events are a powerful way to track common user actions on your website, making them particularly useful for ecommerce businesses. However, if you’re looking to monitor activities outside these predefined categories, exploring additional…
Adtaxi’s Digital Marketing Blog
When new brands start running paid ads on Meta they often jump right into BOF (bottom-of-funnel) campaigns in hopes of driving quick sales. But, before diving into bottom-of-funnel campaigns, we must focus on top-of-funnel (TOF)…
Being an informed consumer is easier than ever. With a few clicks, shoppers can compare prices, read reviews, and gather insights from other customers before making a purchase—whether online or in-store. To stand out from…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Almost 70% of the total audience will utilize secondary media to engage with Super Bowl-related contentPLUS: Almost half of all Americans choose streaming and connected TV over cable and broadcast options DENVER, CO (January 23,…
Today’s consumers are more informed than ever. With just a few clicks, they can compare prices, read reviews, and learn from other buyers before making a purchase. To stand out from competitors, businesses must deeply…
When creating a new content channel or working to boost your presence across multiple channels, a strong video marketing strategy is a great option. Video content can help build brand awareness by explaining your product…
