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Adtaxi’s Digital Marketing Blog

One year later: How COVID-19 Changed Digital Marketing

The COVID-19 pandemic threw the world a curveball this time last year, requiring entire industries to adapt faster than ever before to keep up with consumer needs while working from home offices under uncertain circumstances….

What You Need To Know About Attribution

If you’ve ever wondered why some of your marketing campaigns perform better than others, defining an attribution strategy for your digital advertising will be a game changer for your brand. After all, 60% of marketers…

What is SEO and Why Does it Matter?

Marketers work hard to make digital content shareable and shoppable, but no campaign even gets off the ground without first being visible. Search engine optimization (SEO) refines how easily-discoverable your content is to relevant searches…

Free Digital Marketing Campaign Audit

When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.

The Basics of Ecommerce

Ecommerce is a catch-all term for the buying and selling of goods over the internet. This simple concept has changed how entire industries do business, be it retail goods, B2B sales, subscriptions, or services. The…

Understanding The Power & Trackability of Connected TV

Cord-cutting and the shift to Connected TV (CTV) are on the rise with no end in sight. Many advertisers know it’s a necessity but with users unable to click on the ads due to the…

Programmatic: What Is It and How Can It Drive Results?

Programmatic still works and has a powerful impact on the market but all programmatic is not created equal. Great results require attention to detail when it comes to campaign set up, audience targeting and optimization…

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