Paid media platforms are generally very good at tracking clicks and form fills. What they can’t see (at least, not without some help) is what happens after a real-life human becomes a lead, walks into…
Adtaxi’s Digital Marketing Blog
Digital attribution is valuable for the channels you use online and makes your marketing attribution strategy feel straightforward. However, it’s a mistake to overlook offline touchpoints and data, which can help explain your customers’ journeys…
Marketing has always been built on the idea of being predictable. For a long time, teams worked as separate units, focusing on their own specific tasks and passing work down a long, one-way line. For…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Marketing measurement used to feel fairly straightforward. You launched campaigns, tracked results, adjusted budgets, and repeated what worked. The tools weren’t perfect, but the logic was familiar. AI has changed that rhythm. Today, much of…
Offline attribution has a bit of a reputation problem. For years, it’s been treated as confusing, unreliable, or simply not worth the effort — some marketers might even assume that if a conversion can’t be…
If you haven’t heard of suppression lists, you need to learn more about them and integrate them into your strategy. Why? Suppression lists are among the easiest ways to reduce media waste, and when you…
