Today’s ad campaigns move across more platforms, more formats, and more devices than ever before, making campaign pacing one of the hardest parts of managing media efficiently. Poor pacing happens when spend surges early, slows…
Adtaxi’s Digital Marketing Blog
Paid media platforms are generally very good at tracking clicks and form fills. What they can’t see (at least, not without some help) is what happens after a real-life human becomes a lead, walks into…
Digital attribution is valuable for the channels you use online and makes your marketing attribution strategy feel straightforward. However, it’s a mistake to overlook offline touchpoints and data, which can help explain your customers’ journeys…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Marketing has always been built on the idea of being predictable. For a long time, teams worked as separate units, focusing on their own specific tasks and passing work down a long, one-way line. For…
Marketing measurement used to feel fairly straightforward. You launched campaigns, tracked results, adjusted budgets, and repeated what worked. The tools weren’t perfect, but the logic was familiar. AI has changed that rhythm. Today, much of…
Offline attribution has a bit of a reputation problem. For years, it’s been treated as confusing, unreliable, or simply not worth the effort — some marketers might even assume that if a conversion can’t be…
