For years, digital media strategies relied on a predictable, highly dependable formula: build baseline awareness, and then let retargeting do the heavy lifting. By serving ads exclusively to users who had already visited a website…
Adtaxi’s Digital Marketing Blog
Everyone has experienced the overly persistent online ad. You glance at a pair of shoes or a software subscription once, and suddenly those exact items follow you across every website and social platform. For the…
Frequency refers to how often your ads appear to the same person in display and video campaigns. Beneficially, it is possible to set your frequency, allowing your team to identify manual limits for impressions or…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Historically, television advertising was reserved exclusively for the top of the funnel. It was a tool for building broad awareness, generating mass reach, and keeping a brand top-of-mind, while lower-funnel channels like paid search and…
Digital out-of-home (DOOH) advertising has become something much more than static branding. Modern DOOH is a performance-driven channel that marketers can use to track ad exposure and its real-world interactions, such as website visits, purchases,…
In search advertising, what you choose not to target is often as important as the keywords you select. Even with sophisticated bidding algorithms, a significant portion of many budgets is lost to low-intent queries, irrelevant…
