Personalization is key to reaching your target audience, converting leads, and making sales, which is why 97% of companies deliver personalized experiences. Still, personalization has the potential to backfire when it comes to privacy. Gathering…
Adtaxi’s Digital Marketing Blog
Customers go through a journey before they decide to purchase a product or service from your brand. They start with identifying a problem they have, and that begins the process of getting familiar with brands…
Ecommerce is on track to surpass $6.4 trillion in revenue by 2029, with online sales set to make up nearly a quarter of all global retail by 2027. By this year, an estimated 2.77 billion…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Marketers ask many of the same questions with each new campaign; who are we trying to reach? What do we want them to do? Which channels are best suited for communicating those messages to that…
Brands are tapping into the potential of combining retail media with Connected TV (CTV) campaigns. As both channels gain popularity, this powerful duo allows marketers to elevate their targeted digital advertising efforts. Mastering how these…
People aren’t watching cable or satellite TV like they used to. But people are still watching TV and a lot of it. Today, it’s the streaming service that people flock to for their favorite shows…
